Horii Shichimeien Matcha - Choukou no Mukashi (Award-Winning)

Choukou no Mukashi is crafted using award-winning, hand-picked premium tea leaves, selected for their fragrance, umami depth, and overall balance. By blending leaves with distinct characteristics—some prized for their rich aroma, others for their deep umami—it achieves a refined harmony that enhances both complexity and smoothness.

With its mellow yet full-bodied flavor, it offers a well-rounded experience, delivering a satisfying depth of taste without bitterness. Unlike single-origin matcha, this expertly blended selection provides a more structured and layered profile, providing a consistent and nuanced drinking experience. Ideal for those who appreciate the art of blending, it brings out the best qualities of each carefully chosen tea leaf.

Once, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.

However, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.

For over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.

Location: Uji, Kyoto
Taste Profile: Deep Umami (Velvety, Creamy, Roasted Almonds)
Cultivar: Blended
Harvest Method: Hand-picked

Umami: ◾◾◾◾◾
Sweetness: ◾◾◾◾
Astringency: □
Aroma: ◾◾◾◾◾

Best for: Special occasions, the deep, rich umami flavor provides a luxurious and relaxing experience.

Usucha (Light brew): 15 servings
- Use 2g of tea leaves. (1 serving)

- Add 50ml of 160-175°F water

Koicha (Strong brew): 7 servings
- Use 4g of tea leaves. (1 serving)

- Add 50ml of 160-175°F water

Recommended to consume within 2 weeks after opening.

30g

Please read before purchasing
To ensure more of our community can access and enjoy the teas we proudly offer—and to support fair, sustainable distribution:

• Only 1 can of matcha is allowed per order, regardless of type or brand until further notice.
• We do not ship to freight forwarder addresses.

Any ordering activity (multiple orders from the same individual, use of different email addresses, or repeated purchases tied to the same shipping or billing information) we find suspicious will be canceled without notice. In such cases, refunds will be issued as store credit only, per our store policy.