Genmai Matcha is a balanced blend of toasted puffed brown rice, sencha, and premium matcha, combining the toasty aroma of genmaicha with the vibrant depth of Kyoto-grown, stone-milled first-flush matcha. The generously sized tea bag allows the leaves to fully expand, ensuring a rich and full-bodied flavor. Convenient yet uncompromising in quality, it delivers a bold yet smooth brew anytime, anywhere.
Once, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.
However, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.
For over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.
Location: Uji, Kyoto
Taste Profile: Fragrant (Rich, Nutty, Creamy)
Cultivar: Blended
Steaming Level: Light (Asamushi)
Harvest Method: Machine-harvested
Umami: ◾
Sweetness: ◾◾◾◾
Astringency: ◾
Aroma: ◾◾◾◾
Best for: Enjoying alongside meals, complementing a variety of dishes
How to brew:
- Put a tea bag in a cup. (1 servings)
- Add 150ml of 175°F water
- Steep the tea for 1 minute
- Squeeze out every last drop before serving
Recommended to consume within 2 weeks after opening.
Capacity:
7g x 10 bags