Horii Shichimeien - Genmai Matcha

Genmai Matcha is a balanced blend of toasted puffed-brown rice, sencha, and premium matcha, combining the toasty aroma of genmaicha with the vibrant color and depth of Kyoto-grown, stone-milled first-flush matcha. Carefully selected tea leaves create an ideal pairing, allowing the nutty fragrance of roasted brown rice to meld seamlessly with the rich, umami notes of matcha. This harmonious and aromatic tea remains a favorite for its bold yet smooth character.

Once, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.

However, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.

For over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.

Location: Uji, Kyoto
Taste Profile: Fragrant (Rich, Nutty, Creamy)
Cultivar: Blended
Steaming Level: Light (Asamushi)
Harvest Method: Machine-harvested

Umami: ◾
Sweetness: ◾◾◾◾
Astringency: ◾
Aroma: ◾◾◾◾

Best for: Enjoying alongside meals, complementing a variety of dishes

How to brew:
- Use 12g of tea leaves (2 servings)

- Add 150ml of 175°F water
- Steep the tea for 10 seconds
- Squeeze out every last drop before serving

Recommended to consume within 2 weeks after opening.

150g