{"title":"0 Tea - Matcha","description":"\u003cp\u003eThe Good Liver is the official U.S. retailer of Horii Shichimeien, one of Kyoto’s most historic tea houses with a legacy spanning over 600 years. Our Matcha Collection features a curated selection of Horii’s renowned teas including rare blends like Todou Mukashi, often sold out in Japan—now available directly through The Good Liver. From daily-use matcha to competition-grade rarities, discover the authentic taste of Uji, Kyoto, trusted by generations.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"uji-matcha-ogura-no-mukashi","title":"Uji Matcha - Ogura no Mukashi (Single Origin)","description":"\u003cp class=\"p1\"\u003eThis single origin Ogura no Mukashi matcha was made from the youngest buds which were hand-picked. This matcha has a particularly strong umami flavor with a bold body. It is suitable both for thick matcha(koi-cha) or thin matcha(usu-cha), offering strong umami with minimal off-flavors. \u003cbr\u003e\u003cbr\u003eThis type of tea is harvested from a shaded tea farm (usually open-air, but covered with reed screens and shade cloth from mid-April until harvest). Covering the tea plants increases chlorophyll in the leaves, making them richly green, thin, and soft. This enhances the umami while minimizing bitterness and astringency. After the new buds are picked, they are steamed and then dried at a high temperature in a tencha (\u003cspan class=\"s1\"\u003e碾茶\u003c\/span\u003e) furnace. The dried tencha is ground into matcha using a stone mill.\u003cbr\u003e\u003cbr\u003eMaruri Yoshida Meichaen, located in Uji, Kyoto, has been producing Uji tea for 16 generations since the Edo period, passing down the tradition from their ancestors.\u003cbr\u003eThey continue to uphold traditional tea production techniques such as hand-rolled tea processing and the Honzu covering method, which shades tea plants with rice straw mats to enhance flavor and aroma. Their Uji tea is carefully picked from meticulously managed tea farms and crafted with the highest level of skill.\u003cbr\u003e\u003cbr\u003eSince 1947, they have participated in the National Tea Competition every year and have won the Minister of Agriculture, Forestry and Fisheries Award, the top prize, 20 times. The fourteenth-generation owner, Yoshida Kisaburo was registered as intangible cultural heritage in Uji-City. Since then, they have managed the care of Japan's oldest tea farm, Kozan-ji Tea Farm, which is part of the UNESCO World Heritage site Kozan-ji Temple.\u003cbr\u003e\u003cbr\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Rich Umami, Brine Essence, Sweet Finish\u003cbr\u003eCultivar: Samidori (Single Origin)\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: \u003cspan class=\"s3\"\u003e◾◾◾◾◾\u003c\/span\u003e\u003cbr\u003eSweetness: \u003cspan class=\"s3\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003eAstringency: \u003cspan class=\"s3\"\u003e◾\u003c\/span\u003e\u003cbr\u003eAroma: \u003cspan class=\"s3\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eBest for: Special occasions, mindfulness practice, or moments when you want to truly savor the essence of matcha.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLight brew: 10 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eStrong brew: 5 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e20g\u003c\/p\u003e","brand":"Yoshida Meichaen","offers":[{"title":"Ogura no Mukashi  20g","offer_id":46489047302336,"sku":"","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/uji-matcha-ogura-no-mukashi-single-origin-365047.jpg?v=1748044549"},{"product_id":"uji-matcha-shoujyu","title":"Uji Matcha - Shoujyu","description":"\u003cp class=\"p1\"\u003eThis Shoujyu matcha was made from the youngest buds which were hand-picked. It offers deep and balanced umami with minimal off-flavors. It is suitable both for thick matcha(koi-cha) or thin matcha(usu-cha). \u003cbr\u003e\u003cbr\u003eThis type of tea is harvested from a shaded tea farm (usually open-air, but covered with reed screens and shade cloth from mid-April until harvest). Covering the tea plants increases chlorophyll in the leaves, making them richly green, thin, and soft. This enhances the umami while minimizing bitterness and astringency. After the new buds are picked, they are steamed and then dried at a high temperature in a tencha(碾茶) furnace. The dried tencha is ground into matcha using a stone mill.\u003cbr\u003e\u003cbr\u003eMaruri Yoshida Meichaen, located in Uji, Kyoto, has been producing Uji tea for 16 generations since the Edo period, passing down the tradition from their ancestors. They continue to uphold traditional tea production techniques such as hand-rolled tea processing and the Honzu covering method, which shades tea plants with rice straw mats to enhance flavor and aroma. Their Uji tea is carefully picked from meticulously managed tea farms and crafted with the highest level of skill.\u003cbr\u003e\u003cbr\u003eSince 1947, they have participated in the National Tea Competition every year and have won the Minister of Agriculture, Forestry and Fisheries Award, the top prize, 20 times. The fourteenth-generation owner, Yoshida Kisaburo was registered as intangible cultural heritage in Uji-City. Since then, they have managed the care of Japan's oldest tea farm, Kozan-ji Tea Farm, which is part of the UNESCO World Heritage site Kozan-ji Temple.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Bold Umami, Silky Body, Smooth Finish\u003cbr\u003eCultivar: Samidori + Ujihikari (Blended)\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: \u003cspan class=\"s2\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003eSweetness: \u003cspan class=\"s2\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003eAstringency: \u003cspan class=\"s2\"\u003e◾◾\u003c\/span\u003e\u003cbr\u003eAroma: \u003cspan class=\"s2\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eBest for: Quiet moments of reflection, meditation, or when you want to treat yourself to a mindful tea experience.\u003cbr\u003e\u003cbr\u003eLight brew: 10 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eStrong brew: 5 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e20g\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Yoshida Meichaen","offers":[{"title":"Shoujyu 20g","offer_id":46489050546368,"sku":"","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/uji-matcha-shoujyu-128784.jpg?v=1748044549"},{"product_id":"uji-matcha-unryu","title":"Uji Matcha - Unryu","description":"\u003cp class=\"p1\"\u003eThis Unryu matcha was a classic from Yoshida Meichaen, made from the youngest buds which are hand-picked and flavor-wise, offers balanced umami and bitterness. Our staff favorite.\u003cbr\u003e\u003cbr\u003eThis type of tea is harvested from a shaded tea farm (usually open-air, but covered with reed screens and shade cloth from mid-April until harvest). Covering the tea plants increases chlorophyll in the leaves, making them richly green, thin, and soft. This enhances the umami while minimizing bitterness and astringency. After the new buds are picked, they are steamed and then dried at a high temperature in a tencha (\u003cspan class=\"s1\"\u003e碾茶\u003c\/span\u003e) furnace. The dried tencha is ground into matcha using a stone mill. \u003cbr\u003e\u003cbr\u003eMaruri Yoshida Meichaen, located in Uji, Kyoto, has been producing Uji tea for 16 generations since the Edo period, passing down the tradition from their ancestors.\u003cbr\u003eThey continue to uphold traditional tea production techniques such as hand-rolled tea processing and the Honzu covering method, which shades tea plants with rice straw mats to enhance flavor and aroma. Their Uji tea is carefully picked from meticulously managed tea farms and crafted with the highest level of skill.\u003cbr\u003e\u003cbr\u003eSince 1947, they have participated in the National Tea Competition every year and have won the Minister of Agriculture, Forestry and Fisheries Award, the top prize, 20 times. The fourteenth-generation owner, Yoshida Kisaburo was registered as intangible cultural heritage in Uji-City. Since then, they have managed the care of Japan's oldest tea farm, Kozan-ji Tea Farm, which is part of the UNESCO World Heritage site Kozan-ji Temple.\u003cbr\u003e\u003cbr\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Gentle Umami, Hint of Seaweed, Refreshing Aftertaste\u003cbr\u003eCultivar: Okumidori + Samidori + Ujihikari (Blended)\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: \u003cspan class=\"s3\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003eSweetness: \u003cspan class=\"s3\"\u003e◾◾◾\u003c\/span\u003e\u003cbr\u003eAstringency: \u003cspan class=\"s3\"\u003e◾◾◾\u003c\/span\u003e\u003cbr\u003eAroma: \u003cspan class=\"s3\"\u003e◾◾◾◾\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eBest for: Those newly exploring the world of matcha—its high quality offers a smooth introduction while widening your palate and deepening your appreciation for the complexity of matcha flavors.\u003cbr\u003e\u003cbr\u003eLight brew: 10 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eStrong brew: 5 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e20g\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Yoshida Meichaen","offers":[{"title":"Unryu 20g","offer_id":46489049333952,"sku":"","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/uji-matcha-unryu-712353.jpg?v=1748044549"},{"product_id":"uji-matcha-kiwamecha","title":"Uji Matcha - Kiwamecha (Single Origin)","description":"\u003cp class=\"p1\"\u003eWhat makes Kiwamecha special is the traditional Honzu (\u003cspan class=\"s1\"\u003e本簾\u003c\/span\u003e) method, where tea plants are shaded with rice straw mats, as opposed to the standard black synthetic netting, to intensify their umami flavor and aroma. This meticulous process significantly enhances the savory and sweet notes while minimizing bitterness. This matcha is carefully hand-picked and made solely from the Ujihikari cultivar. \u003cbr\u003e\u003cbr\u003eShōchō Hagami, a prominent 20th-century Japanese Buddhist leader, praised and named this Kiwamecha(\u003cspan class=\"s1\"\u003e極茶\u003c\/span\u003e: The Ultimate Tea). It reflects Japanese traditions of craftsmanship and mindfulness, resonating with the essence of traditional tea ceremonies. Hagami's recognition of Kiwamecha adds a spiritual dimension, encouraging you to savor the rich cultural legacy.\u003cbr\u003e\u003cbr\u003eMaruri Yoshida Meichaen, located in Uji, Kyoto, has been producing Uji tea for 16 generations since the Edo period, passing down the tradition from their ancestors.\u003cbr\u003eThey continue to uphold traditional tea production techniques such as hand-rolled tea processing and the Honzu covering method, which shades tea plants with rice straw mats to enhance flavor and aroma. Their Uji tea is carefully picked from meticulously managed tea farms and crafted with the highest level of skill.\u003cbr\u003e\u003cbr\u003eSince 1947, they have participated in the National Tea Competition every year and have won the Minister of Agriculture, Forestry and Fisheries Award, the top prize, 20 times. The fourteenth-generation owner, Yoshida Kisaburo was registered as intangible cultural heritage in Uji-City. Since then, they have managed the care of Japan's oldest tea farm, Kozan-ji Tea Farm, which is part of the UNESCO World Heritage site Kozan-ji Temple.\u003cbr\u003e\u003cbr\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Robust Umami, Toasted Nori, Caramelized Sugar Aftertaste\u003cbr\u003eCultivar: Ujihikari (Single Origin)\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: \u003cspan class=\"s3\"\u003e◾◾◾◾◾◾\u003c\/span\u003e\u003cbr\u003eSweetness: \u003cspan class=\"s3\"\u003e◾◾◾\u003c\/span\u003e\u003cbr\u003eAstringency: □\u003cbr\u003eAroma:\u003cspan class=\"s3\"\u003e◾◾◾◾◾\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eBest for: Special occasions, the deep, rich umami flavor provides a luxurious and relaxing experience.\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"s2\"\u003eLight brew\u003c\/span\u003e: 10 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"s2\"\u003eStrong brew\u003c\/span\u003e: 5 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e20g\u003c\/p\u003e","brand":"Yoshida Meichaen","offers":[{"title":"Kiwamecha 20g","offer_id":46489049137344,"sku":"","price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/uji-matcha-kiwamecha-single-origin-296186.jpg?v=1748044541"},{"product_id":"horii-shichimeien-matcha-choukou-no-mukashi-award-winning","title":"Horii Shichimeien Matcha - Choukou no Mukashi (Award-Winning)","description":"\u003cp\u003eChoukou no Mukashi is crafted using award-winning, hand-picked premium tea leaves, selected for their fragrance, umami depth, and overall balance. By blending leaves with distinct characteristics—some prized for their rich aroma, others for their deep umami—it achieves a refined harmony that enhances both complexity and smoothness.\u003c\/p\u003e\n\u003cp\u003eWith its mellow yet full-bodied flavor, it offers a well-rounded experience, delivering a satisfying depth of taste without bitterness. Unlike single-origin matcha, this expertly blended selection provides a more structured and layered profile, providing a consistent and nuanced drinking experience. Ideal for those who appreciate the art of blending, it brings out the best qualities of each carefully chosen tea leaf.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Deep Umami (Velvety, Creamy, Roasted Almonds)\u003cbr\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: ◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAstringency: □\u003cbr\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003cbr\u003eBest for: Special occasions, the deep, rich umami flavor provides a luxurious and relaxing experience.\u003cbr\u003e\u003cbr\u003eUsucha (\u003cspan style=\"text-decoration: underline;\"\u003eLight brew)\u003c\/span\u003e: 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003eKoicha (\u003cspan style=\"text-decoration: underline;\"\u003eStrong brew)\u003c\/span\u003e: 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e30g\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Choukou no Mukashi 30g","offer_id":46489049071808,"sku":"","price":148.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-choukou-no-mukashi-award-winning-600435.jpg?v=1748044537"},{"product_id":"horii-shichimeien-matcha-homare-no-mukashi-award-winning","title":"Horii Shichimeien Matcha - Homare no Mukashi (Award-Winning)","description":"\u003cp\u003eHomare no Mukashi is crafted from hand-picked, award-winning tea leaves and expertly blended for a well-balanced, refined taste. It offers a rich umami depth, a smooth mouthfeel, and an elegant aroma. Suitable for both usucha (light brew) and koicha (strong brew).\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Rich Umami, Sweet Chestnut, Soft Vanilla\u003cbr\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: ◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003cbr\u003eBest for: Those seeking a refined matcha experience with a perfect balance of umami and sweetness.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Light brew): 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eKoicha (Strong brew): 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e30g\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Homare no Mukashi 30g","offer_id":46464701268160,"sku":"","price":90.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-homare-no-mukashi-award-winning-792346.jpg?v=1748044537"},{"product_id":"horii-shichimeien-matcha-agata-no-shiro","title":"Horii Shichimeien Matcha - Agata no Shiro","description":"\u003cp\u003eAgata no Shiro is made from carefully selected tencha grown in Kyoto and hand-picked young tea leaves. Its smooth umami and subtle bitterness create a harmonious taste, making it ideal for enjoying as usucha (light brew).\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Gentle Umami, Sweet Cream, Refreshing Finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: As an everyday tea, thanks to its balance of umami and sweetness, suitable for \u003cem\u003eusucha\u003c\/em\u003e(light brew).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUsucha (\u003cspan style=\"text-decoration: underline;\"\u003eLight brew)\u003c\/span\u003e: 15 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKoicha (\u003cspan style=\"text-decoration: underline;\"\u003eStrong brew)\u003c\/span\u003e: 7 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30g\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Agata no Shiro 30g","offer_id":46489049006272,"sku":"","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-agata-no-shiro-447049.jpg?v=1748044537"},{"product_id":"horii-shichimeien-matcha-todou-mukashi","title":"Horii Shichimeien Matcha - Todou Mukashi","description":"\u003cp\u003eTodou Mukashi is crafted from hand-picked tea leaves, primarily featuring the Kyoto cultivar Samidori. It offers a deep umami flavor with almost no bitterness, making it an excellent choice for those who regularly enjoy matcha and are looking for a higher-quality experience.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Smooth Umami, Seaweed, Sweet Green Pea\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness:\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency:\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma:\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: Experiencing a higher-grade matcha with deep umami and a silky texture. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Light brew): 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eKoicha (Strong brew): 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30g\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Todou Mukashi 30g","offer_id":46464022380736,"sku":"","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-todou-mukashi-111170.jpg?v=1748044537"},{"product_id":"horii-shichimeien-matcha-okunoyama-single-origin","title":"Horii Shichimeien Matcha - Okunoyama (Single Origin)","description":"\u003cp\u003eThis extremely rare matcha is made only from leaves picked in Horii Shichimeien’s 600-year-old Okunoyama tea garden. Out of more than 2,000 cultivars, the 5th-generation Horii Nobuo spent 20 years selecting and developing this one exceptional variety, which was officially registered by Japan’s Ministry of Agriculture, Forestry and Fisheries in 2002 as an officially recognized cultivar.\u003c\/p\u003e\n\u003cp\u003eOnce you sip this single-origin Okunoyama, you’ll understand why it is unlike any other matcha. Its vivid green color, smooth clarity, and gentle umami leave no trace of bitterness and offer a refined, lasting harmony.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Rich Umami, Creamy Avocado, Toasted Hazelnut\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: Experiencing a higher-grade matcha with deep umami and a silky texture. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Light brew): 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eKoicha (Strong brew): 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e20g\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Okunoyama 20g","offer_id":46670370537664,"sku":null,"price":77.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/matchaokunoyama00.jpg?v=1755453598"},{"product_id":"shizuoka-matcha-shiro","title":"Shizuoka Matcha - Shiro (Single Origin)","description":"\u003cp\u003eWith notes of toasted nut, savory umami, and a creamy finish, this matcha delivers a layered, full-bodied experience. A matcha created by Jiro with the idea of making matcha enjoyable casually, like sencha, to soften the formal and stiff image often associated with tea ceremonies. Made from the single-cultivar Okuyutaka, it preserves the tea’s natural aroma and flavor while delivering rich umami and a distinctive character.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn the heart of Shizuoka at an elevation of 350 meters, Houkouen Tea Farm sits on the lush, green mountains of Ryogouchi. Over 20 varieties of tea are cultivated and processed on these steep tea fields, where Mount Fuji can be seen in the distance. At Houkouen, their philosophy is simple: they pay respect to the tea and let it follow its natural course without unnecessary human interference. This is to create teas that are truly a product of nature. \u003cbr\u003e\u003cbr\u003eWhat sets Houkouen's tea apart is its distinctive fragrant aromas, unique to the mountainous areas of Shizuoka, that are challenging to replicate.\u003cbr\u003e\u003cbr\u003eHoukouen's tea is carefully cultivated in nutrient-rich soil, with minimal pesticide and without over-fertilization, allowing natural umami and aroma development in their tea.  Adhering to the wisdom of their ancestors that \"crops thrive on the sound of footsteps,\" Houkouen farmers tend to their fields with great care. Whether everyday or specialty teas, Houkouen meticulously crafts and delivers high quality Japanese tea to all tea enthusiasts.\u003c\/p\u003e\n\u003cp\u003eLocation: \u003cmeta charset=\"utf-8\"\u003eRyogochi, Shizuoka\u003cbr\u003eTaste Profile: Creamy Umami, Toasted Nut, Gentle Milk Cream\u003cbr\u003eCultivar: Okuyutaka (Single Cultivar)\u003cbr\u003eHarvest Method: Machine-harvested\u003cbr\u003e\u003cbr\u003eUmami: ◾◾◾◾ \u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSweetness: ◾◾◾ \u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAstringency: ◾◾ \u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAroma: ◾◾◾◾\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBest for : Those who love high-quality matcha that’s easy to enjoy every day. \u003c\/p\u003e\n\u003cp\u003eThis matcha is suitable for Usucha (Thin tea): 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eRecommended to consume within 2 weeks after opening.\u003c\/p\u003e\n\u003cp\u003e20g\u003c\/p\u003e","brand":"Houkouen","offers":[{"title":"Shiro 20g","offer_id":46489045762240,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/shizuoka_matcha_shiro.jpg?v=1755733200"},{"product_id":"horii-shichimeien-matcha-uji-mukashi","title":"Horii Shichimeien Matcha - Uji Mukashi","description":"\u003cp\u003eUji Mukashi is crafted from premium tencha cultivated in the historic tea fields of Uji, Kyoto. Its smooth umami and pleasantly balanced bitterness come together in perfect harmony, offering a deep, satisfying flavor that's well-suited for usucha (light brew).\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Gentle Umami, Dark Chocolate, Refreshing Finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: As an everyday tea, thanks to its balance of umami and sweetness, suitable for \u003cem\u003eusucha\u003c\/em\u003e(light brew).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUsucha (\u003cspan style=\"text-decoration: underline;\"\u003eLight brew)\u003c\/span\u003e: 15 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKoicha (\u003cspan style=\"text-decoration: underline;\"\u003eStrong brew)\u003c\/span\u003e: 7 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30g\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Uji Mukashi 30g","offer_id":48299956437184,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/Horii_Shichimeien_Matcha_-_Uji_Mukashi.jpg?v=1788389817"}],"url":"https:\/\/good-liver.com\/collections\/matcha.oembed","provider":"The Good Liver","version":"1.0","type":"link"}