{"title":"1 Horii Shichimeien","description":"\u003cp\u003eThe Good Liver is the official U.S. retailer of Horii Shichimeien, one of Kyoto’s most historic tea houses with a legacy spanning over 600 years. Our Matcha Collection features a curated selection of Horii’s renowned teas including rare blends like Todou Mukashi, often sold out in Japan—now available directly through The Good Liver. From daily-use matcha to competition-grade rarities, discover the authentic taste of Uji, Kyoto, trusted by generations.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"horii-shichimeien-matcha-choukou-no-mukashi-award-winning","title":"Horii Shichimeien Matcha - Choukou no Mukashi (Award-Winning)","description":"\u003cp\u003eChoukou no Mukashi is crafted using award-winning, hand-picked premium tea leaves, selected for their fragrance, umami depth, and overall balance. By blending leaves with distinct characteristics—some prized for their rich aroma, others for their deep umami—it achieves a refined harmony that enhances both complexity and smoothness.\u003c\/p\u003e\n\u003cp\u003eWith its mellow yet full-bodied flavor, it offers a well-rounded experience, delivering a satisfying depth of taste without bitterness. Unlike single-origin matcha, this expertly blended selection provides a more structured and layered profile, providing a consistent and nuanced drinking experience. Ideal for those who appreciate the art of blending, it brings out the best qualities of each carefully chosen tea leaf.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Deep Umami (Velvety, Creamy, Roasted Almonds)\u003cbr\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: ◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAstringency: □\u003cbr\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003cbr\u003eBest for: Special occasions, the deep, rich umami flavor provides a luxurious and relaxing experience.\u003cbr\u003e\u003cbr\u003eUsucha (\u003cspan style=\"text-decoration: underline;\"\u003eLight brew)\u003c\/span\u003e: 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003eKoicha (\u003cspan style=\"text-decoration: underline;\"\u003eStrong brew)\u003c\/span\u003e: 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003cbr\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e30g\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Choukou no Mukashi 30g","offer_id":46489049071808,"sku":"","price":148.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-choukou-no-mukashi-award-winning-600435.jpg?v=1748044537"},{"product_id":"horii-shichimeien-matcha-agata-no-shiro","title":"Horii Shichimeien Matcha - Agata no Shiro","description":"\u003cp\u003eAgata no Shiro is made from carefully selected tencha grown in Kyoto and hand-picked young tea leaves. Its smooth umami and subtle bitterness create a harmonious taste, making it ideal for enjoying as usucha (light brew).\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Gentle Umami, Sweet Cream, Refreshing Finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: As an everyday tea, thanks to its balance of umami and sweetness, suitable for \u003cem\u003eusucha\u003c\/em\u003e(light brew).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUsucha (\u003cspan style=\"text-decoration: underline;\"\u003eLight brew)\u003c\/span\u003e: 15 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKoicha (\u003cspan style=\"text-decoration: underline;\"\u003eStrong brew)\u003c\/span\u003e: 7 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30g\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Agata no Shiro 30g","offer_id":46489049006272,"sku":"","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-agata-no-shiro-447049.jpg?v=1748044537"},{"product_id":"horii-shichimeien-matcha-todou-mukashi","title":"Horii Shichimeien Matcha - Todou Mukashi","description":"\u003cp\u003eTodou Mukashi is crafted from hand-picked tea leaves, primarily featuring the Kyoto cultivar Samidori. It offers a deep umami flavor with almost no bitterness, making it an excellent choice for those who regularly enjoy matcha and are looking for a higher-quality experience.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Smooth Umami, Seaweed, Sweet Green Pea\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness:\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency:\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma:\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003c\/span\u003e\u003cspan\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: Experiencing a higher-grade matcha with deep umami and a silky texture. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Light brew): 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eKoicha (Strong brew): 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30g\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Todou Mukashi 30g","offer_id":46464022380736,"sku":"","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-matcha-todou-mukashi-111170.jpg?v=1748044537"},{"product_id":"horii-shichimeien-sencha-meikun","title":"Horii Shichimeien Sencha - Meikun (Competition Grade)","description":"\u003cp\u003eMeikun is blended from competition-grade tea leaves selected from national and Kansai tea evaluations. It has a strong umami presence and a clean, refreshing aroma. The umami is notably deep and lingers, providing a well-rounded taste experience.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Rich Umami, Toasted Soybean, Green Olive\u003cbr\u003eCultivar: Blended\u003cbr\u003eSteaming Level: Light (Asamushi)\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003cbr\u003eUmami: ◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAstringency: ◾◾\u003cbr\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003cbr\u003eBest for: Those who look for a refined, competition-grade tea experience.\u003cbr\u003e\u003cbr\u003eHow to brew:\u003cbr\u003e- Use 6g of tea leaves. (2 servings)\u2028\u003cbr\u003e- Add 110ml of 160°F water\u003cbr\u003e- Steep the tea for 1 minute.\u2028\u003cbr\u003e- Squeeze out every last drop before serving.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e50g\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46076709372096,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-sencha-meikun-competition-grade-959158.jpg?v=1748044537"},{"product_id":"horii-shichimeien-kukicha-karigane-moegi","title":"Horii Shichimeien Kukicha - Karigane Moegi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKarigane Moegi is a tea made exclusively from the stems(Kuki) of gyokuro leaves, offering a delicate balance of sweetness and umami. While it retains gyokuro’s signature depth, its flavor is lighter, sweeter, and more refreshing compared to the leaves. The natural sweetness of the stems enhances its smooth character, making it an easy and enjoyable brew. With lower caffeine compared to sencha or gyokuro, it’s a great choice for those seeking a more mellow tea. Brewing with hotter water highlights its gentle sweetness, while cooler water brings out a richer umami.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Green Apple, Light Umami Broth, Spring Herbs\u003cbr\u003eCultivar: Blended\u003cbr\u003eSteaming Level: Light (Asamushi)\u003cbr\u003eHarvest Method: Machine-harvested\u003cbr\u003e\u003cbr\u003eUmami: ◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAstringency: ◾\u003cbr\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003cbr\u003eBest for: Exploring gyokuro-like umami without the intensity of full-leaf gyokuro\u003cbr\u003e\u003cbr\u003eHow to brew:\u003cbr\u003e- Use 6g of tea leaves. (2 servings)\u2028\u003cbr\u003e- Add 110ml of 160-180°F water\u003cbr\u003e- Steep the tea for 1 minute.\u2028\u003cbr\u003e- Squeeze out every last drop before serving.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e100g\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46118950076608,"sku":null,"price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-kukicha-karigane-moegi-146188.jpg?v=1748044535"},{"product_id":"horii-shichimeien-ujichashi-houjicha","title":"Horii Shichimeien - Ujichashi Hojicha","description":"\u003cp\u003eA Kyoto-style roasted green tea, Ujichashi Hojicha is known for its rich aroma and smooth, well-rounded taste. The deep roasting process enhances its toasty, full-bodied fragrance while bringing out a warm, nutty sweetness with no bitterness. It’s a comforting and easy-drinking tea, perfect for unwinding at any time of day.\u003c\/p\u003e\n\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003c\/p\u003e\n\n\u003cp\u003eLocation: Uji, Kyoto\u003cbr\u003e\nTaste Profile: Fragrant (Rich, Toasted Hazelnut, Sugary Aroma)\u003cbr\u003e\nCultivar: Blended\u003cbr\u003e\nHarvest Method: Machine-harvested\u003c\/p\u003e\n\n\u003cp\u003eUmami: ■\u003cbr\u003e\nSweetness: ■■■■\u003cbr\u003e\nAstringency: ■\u003cbr\u003e\nAroma: ■■■■■\u003c\/p\u003e\n\n\u003cp\u003eBest for: A great alternative to coffee for those seeking a roasted, full-bodied flavor\u003c\/p\u003e\n\n\u003cp\u003eHow to brew:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse 12g of tea leaves. (2 servings)\u003c\/li\u003e\n\u003cli\u003eAdd 150ml of 195°F water\u003c\/li\u003e\n\u003cli\u003eSteep the tea for 10 seconds\u003c\/li\u003e\n\u003cli\u003eSqueeze out every last drop before serving.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRecommended to consume within 2 weeks after opening.\u003c\/p\u003e\n\n\u003cp\u003e100g\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46121889956032,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-ujichashi-houjicha-807506.jpg?v=1748044535"},{"product_id":"horii-shichimeien-genmai-matcha","title":"Horii Shichimeien - Genmaicha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGenmaicha is a balanced blend of toasted puffed-brown rice, sencha, and premium matcha, combining the toasty aroma of genmaicha with the vibrant color and depth of Kyoto-grown, stone-milled first-flush matcha. Carefully selected tea leaves create an ideal pairing, allowing the nutty fragrance of roasted brown rice to meld seamlessly with the rich, umami notes of matcha. This harmonious and aromatic tea remains a favorite for its bold yet smooth character.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Nutty Rice Crisp, Buttery Maple, Honey\u003cbr\u003eCultivar: Blended\u003cbr\u003eSteaming Level: Light (Asamushi)\u003cbr\u003eHarvest Method: Machine-harvested\u003cbr\u003e\u003cbr\u003eUmami: ◾\u003cbr\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003eAstringency: ◾\u003cbr\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003cbr\u003eBest for: Enjoying alongside meals, complementing a variety of dishes\u003cbr\u003e\u003cbr\u003eHow to brew:\u003cbr\u003e- Use 12g of tea leaves (2 servings)\u2028\u003cbr\u003e- Add 150ml of 175°F water\u003cbr\u003e- Steep the tea for 10 seconds\u003cbr\u003e- Squeeze out every last drop before serving\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRecommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e150g\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46122015195328,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-genmai-matcha-780946.jpg?v=1748044535"},{"product_id":"horii-shichimeien-genmai-matcha-tea-bags","title":"Horii Shichimeien - Genmaicha (Tea Bags)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGenmaicha is a balanced blend of toasted puffed brown rice, sencha, and premium matcha, combining the toasty aroma of genmaicha with the vibrant depth of Kyoto-grown, stone-milled first-flush matcha. The generously sized tea bag allows the leaves to fully expand, ensuring a rich and full-bodied flavor. Convenient yet uncompromising in quality, it delivers a bold yet smooth brew anytime, anywhere.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Nutty Rice Crisp, Buttery Maple, Honey\u003cbr\u003eCultivar: Blended\u003cbr\u003eSteaming Level: Light (Asamushi)\u003cbr\u003eHarvest Method: Machine-harvested\u003c\/p\u003e\n\u003cp\u003eUmami: ◾\u003cbr\u003eSweetness: ◾◾◾◾\u003cbr\u003eAstringency: ◾\u003cbr\u003eAroma: ◾◾◾◾\u003c\/p\u003e\n\u003cp\u003eBest for: Enjoying alongside meals, complementing a variety of dishes\u003cbr\u003e\u003cbr\u003eHow to brew:\u003cbr\u003e- Put a tea bag in a cup. (1 servings)\u2028\u003cbr\u003e- Add 150ml of 175°F water\u003cbr\u003e- Steep the tea for 1 minute\u003cbr\u003e- Squeeze out every last drop before serving\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRecommended to consume within 2 weeks after opening.\u003c\/p\u003e\n\u003cp\u003eCapacity:\u003cbr\u003e7g x 10 bags\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46122062545088,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-genmai-matcha-tea-bags-390733.jpg?v=1748044536"},{"product_id":"horii-shichimeien-matcha-okunoyama-single-origin","title":"Horii Shichimeien Matcha - Okunoyama (Single Origin)","description":"\u003cp\u003eThis extremely rare matcha is made only from leaves picked in Horii Shichimeien’s 600-year-old Okunoyama tea garden. Out of more than 2,000 cultivars, the 5th-generation Horii Nobuo spent 20 years selecting and developing this one exceptional variety, which was officially registered by Japan’s Ministry of Agriculture, Forestry and Fisheries in 2002 as an officially recognized cultivar.\u003c\/p\u003e\n\u003cp\u003eOnce you sip this single-origin Okunoyama, you’ll understand why it is unlike any other matcha. Its vivid green color, smooth clarity, and gentle umami leave no trace of bitterness and offer a refined, lasting harmony.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Rich Umami, Creamy Avocado, Toasted Hazelnut\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: Experiencing a higher-grade matcha with deep umami and a silky texture. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsucha (Light brew): 15 servings\u003cbr\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003eKoicha (Strong brew): 7 servings\u003cbr\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003cbr\u003e- Add 50ml of 160-175°F water\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e20g\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Okunoyama 20g","offer_id":46670370537664,"sku":null,"price":77.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/matchaokunoyama00.jpg?v=1755453598"},{"product_id":"horii-shichimeien-sencha-homare-no-kaoru-sencha","title":"Horii Shichimeien Premium Sencha - Homare no Kaori (Award-winning)","description":"\u003cp data-start=\"122\" data-end=\"546\"\u003eHonored at the Kansai Tea Competition, \u003cem data-start=\"161\" data-end=\"178\"\u003eHomare no Kaori\u003c\/em\u003e is a sencha that celebrates both refinement and fragrance. Its name, meaning “Fragrance of Honor,” reflects the tea’s graceful balance of sweetness and umami, paired with a refreshing young-leaf aroma (\u003cem data-start=\"381\" data-end=\"392\"\u003emirume-ka\u003c\/em\u003e). Needle-like leaves unfurl to release a gentle yet deeply satisfying infusion, making this sencha a proud representative of Horii Shichimeien’s craft.\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"834\"\u003eBrewed at a low temperature with more leaves and less water, the tea reveals its most delicate qualities: soft layers of umami, a hint of white peach, and the unmistakable scent of fresh greenery. This is sencha for those who wish to experience Japanese tea at its award-winning best.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1216\" data-end=\"1404\"\u003eLocation: Uji, Kyoto\u003cbr data-start=\"1240\" data-end=\"1243\"\u003eTaste Profile: Fresh Young Leaf, Ocean Breeze, White Peach\u003cbr data-start=\"1305\" data-end=\"1308\"\u003eCultivar: Blended\u003cbr data-start=\"1329\" data-end=\"1332\"\u003eSteaming Level: Light (Asamushi)\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eHarvest Method: Hand-picked\u003c\/p\u003e\n\u003cp data-start=\"1406\" data-end=\"1486\"\u003eUmami: ◾◾◾◾\u003cbr data-start=\"1421\" data-end=\"1424\"\u003eSweetness: ◾◾◾◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eAstringency: ◾◾\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eAroma: ◾◾◾◾◾\u003c\/p\u003e\n\u003cp data-start=\"1488\" data-end=\"1661\"\u003eBest for: Tea lovers seeking an award-winning sencha with refined aroma and balanced flavor. Also an excellent gift for someone who values rare and distinguished teas.\u003c\/p\u003e\n\u003cp\u003eHow to brew:\u003cbr\u003e- Use 6-8g of tea leaves. (2 servings)\u2028\u003cbr\u003e- Add 100ml of 150°F water\u003cbr\u003e- Steep the tea for 1 minute.\u2028\u003cbr\u003e- Squeeze out every last drop before serving.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e50g\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46823456473280,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/sencha-homare-no-kaori-01.jpg?v=1772582476"},{"product_id":"horii-shichimeien-gyokuro-tsuyu-no-homare-no-gyokuro","title":"Horii Shichimeien Premium Gyokuro - Tsuyu no Homare (Award-Winning)","description":"\u003cp\u003eRecognized at the National Tea Competition of Japan, Tsuyu no Homare is a gyokuro that represents the highest level of craftsmanship from Horii Shichimeien. Brewed slowly at low temperature, this gyokuro unfolds with a rich shading aroma (ooika) and coats the palate with refined umami and a silky depth that lingers.\u003c\/p\u003e\n\u003cp\u003eMade with the Kyoto-born cultivar Gokou, the tea brings together elegance and complexity. Sweetness reminiscent of dashi, nutty roundness, and a gentle creaminess define this exceptional cup, making it one of the most celebrated teas from Uji.\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cbr\u003eLocation: Uji, Kyoto\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1404\" data-start=\"1216\"\u003eTaste Profile: Seaweed Dashi, Pine Nut, Sweet Cream\u003cbr data-end=\"1308\" data-start=\"1305\"\u003eCultivar: Gokou (Single Origin)\u003cbr data-end=\"1332\" data-start=\"1329\"\u003eSteaming Level: Light (Asamushi)\u003cbr data-end=\"1371\" data-start=\"1368\"\u003eHarvest Method: Hand-picked\u003c\/p\u003e\n\u003cp data-end=\"1486\" data-start=\"1406\"\u003eUmami: ◾◾◾◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr data-end=\"1424\" data-start=\"1421\"\u003eSweetness: ◾◾◾◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr data-end=\"1446\" data-start=\"1443\"\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e□\u003cbr data-end=\"1468\" data-start=\"1465\"\u003eAroma: ◾◾◾◾◾\u003c\/p\u003e\n\u003cp data-end=\"1661\" data-start=\"1488\"\u003eBest for: Tea lovers who want to enjoy gyokuro at its very best.\u003c\/p\u003e\n\u003cp\u003eHow to brew:\u003cbr\u003e- Use 8g of tea leaves. (2 servings)\u2028\u003cbr\u003e- Add 50ml of 120°F water\u003cbr\u003e- Steep the tea for 2.5 minutes.\u2028\u003cbr\u003e- Squeeze out every last drop before serving.Recommended to consume within 2 weeks after opening.\u003cbr\u003e\u003cbr\u003e50g\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":46823457128640,"sku":null,"price":118.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/gyokuro-tsuyu-no-homare-01_51a17d5a-a523-42e9-937d-2de08fce9451.jpg?v=1772582370"},{"product_id":"horii-shichimeien-incense-okunoyama-tea-garden","title":"Iori by Horii Shichimeien - Incense - Okunoyama Tea Garden","description":"\u003cp\u003eThis is a very special incense from Japan, made by Horii Shichimeien with the renowned incense house Shoyeido. It draws on the landscape of Okunoyama Tea Garden, the historic garden Horii Shichimeien has tended since the Muromachi period. The scent is built on sandalwood, agarwood, and clove, layered with earthy, moss-like notes into a deep green that calls up the tea fields, while a faint herbal thread runs through it like a breeze passing over the hills. It fills a room slowly and never turns sharp or heavy.\u003c\/p\u003e\n\u003cp\u003eSeen from the side, each stick is shaped into the seven sides of Horii Shichimeien's logo. The slightly uneven geometry is intentional, drawn from a long-held idea in tea that balance holds a measure of imperfection.\u003c\/p\u003e\n\u003cp\u003eIori is Horii Shichimeien's newer line, built around the image of a small tea hermitage within modern life. Its name comes from fueki-ryūkō, a Japanese idea of keeping the timeless and the new in harmony, carrying centuries of Uji tea culture into a form made for the present.\u003c\/p\u003e\n\u003cp\u003eNotes: Sandalwood, Agarwood, Clove, Earth \u0026amp; Moss, Herbs\u003c\/p\u003e\n\u003cp\u003eIncludes a small incense holder.\u003c\/p\u003e\n\u003cp\u003eDetails: 2.76\" long \/ 60 sticks\u003cbr\u003eOuter box: 3.43\" × 2.72\" × 0.79\"\u003cbr\u003eWeight: 50g\u003cbr\u003eBurning time: Approximately 13 minutes per stick\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":47187298910400,"sku":null,"price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/Iori-by-Horii-Shichimeien-Incense-Okunoyama-1_783b4f4e-c0e5-48a9-b2ef-3e2223095057.jpg?v=1784849620"},{"product_id":"horii-shichimeien-incense-horii-shichimeien","title":"Iori by Horii Shichimeien - Incense - Horii Shichimeien","description":"\u003cp\u003eThis is a very special incense from Japan, made by Horii Shichimeien with the renowned incense house Shoyeido. The scent opens with sandalwood and settles onto a heart of patchouli, deep and green, with hinoki and other woods adding warmth and a touch of Japanese pepper (sansho) lifting the finish. The incense fills a room slowly and never turns sharp or heavy.\u003c\/p\u003e\n\u003cp\u003eSeen from the side, each stick is shaped into the seven sides of Horii Shichimeien's logo. The slightly uneven geometry is intentional, drawn from a long-held idea in tea that balance holds a measure of imperfection.\u003c\/p\u003e\n\u003cp\u003eIori is Horii Shichimeien's newer line, built around the image of a small tea hermitage within modern life. Its name comes from fueki-ryūkō, a Japanese idea of keeping the timeless and the new in harmony, carrying centuries of Uji tea culture into a form made for the present.\u003c\/p\u003e\n\u003cp\u003eNotes: Sandalwood, Patchouli, Hinoki, Japanese Pepper (Sansho)\u003c\/p\u003e\n\u003cp\u003eIncludes a small incense holder.\u003c\/p\u003e\n\u003cp\u003eDetails: 2.76\" long \/ 60 sticks\u003cbr\u003eOuter box: 3.43\" × 2.72\" × 0.79\"\u003cbr\u003eWeight: 50g\u003cbr\u003eBurning time: Approximately 13 minutes per stick\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":47187312246976,"sku":null,"price":104.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/Iori-by-Horii-Shichimeien---Incense---Horii-Shichimeien-1_3ae311c6-74cb-45a1-8b00-6c6eeb48fc6b.jpg?v=1784849619"},{"product_id":"horii-shichimeien-asahiyaki-katakuchi-matcha-bowl","title":"Iori by Horii Shichimeien - Asahiyaki Katakuchi Matcha Bowl","description":"\u003cp\u003eThis Asahiyaki katakuchi tea bowl is made using ash taken from the tea trees of the historic Okunoyama Tea Garden. Okunoyama is the last surviving garden among the original Uji Shichimeien (Seven Famous Tea Farms of Uji), officially designated in 1379. Cultivated for over 650 years and still managed by Horii Shichimeien, it remains one of Japan’s most historically significant tea gardens. The katakuchi form, with its subtle pouring spout, is traditionally used for preparing and serving tea.\u003c\/p\u003e\n\u003cp\u003eAsahiyaki is a traditional Japanese pottery from Uji, Kyoto, with a history of over 400 years. It developed alongside Uji’s tea culture, producing teaware for tea masters and nobility during the time of Sen no Rikyū and Kobori Enshū. In the late Edo period, it also shaped early teaware as Uji’s tea culture evolved. Today, it continues to reflect the close relationship between Uji’s tea and its ceramic tradition.\u003c\/p\u003e\n\u003cp\u003eIori is a new extension of Horii Shichimeien, shaped by the idea of a small tea hermitage quietly open within modern life. It is guided by fueki-ryūkō, a Japanese philosophy meaning “the timeless and the new in harmony.” Through Iori, centuries of tea culture are carried forward into contemporary form. Rather than preserving tradition as something fixed, Iori allows it to remain alive, adapting its expression while keeping its essence intact.\u003c\/p\u003e\n\u003cp\u003eIori is not simply about tea itself. It explores how the spirit of tea can exist within daily life through thoughtfully created objects and experiences. Rooted in Horii Shichimeien’s long history, the line carries forward a refined aesthetic while continuing to evolve for the present.\u003c\/p\u003e\n\u003cp\u003eMeasurements:\u003cbr\u003eDiameter 3.94\" × Height 2.95\"\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":47187321716928,"sku":null,"price":597.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/horii-shichimeien-asahiyaki-matcha-bowl-1_843e0ecf-4684-45ba-909c-81ab395539da.jpg?v=1784849463"},{"product_id":"horii-shichimeien-matcha-uji-mukashi","title":"Horii Shichimeien Matcha - Uji Mukashi","description":"\u003cp\u003eUji Mukashi is crafted from premium tencha cultivated in the historic tea fields of Uji, Kyoto. Its smooth umami and pleasantly balanced bitterness come together in perfect harmony, offering a deep, satisfying flavor that's well-suited for usucha (light brew).\u003c\/p\u003e\n\u003cp\u003eOnce, Uji was home to seven tea farms known as the Uji Shichimeien (Seven Famous Tea Farms of Uji). It is said that during the Muromachi period, the Ashikaga shogun designated these seven farms due to his appreciation for Uji tea.\u003c\/p\u003e\n\u003cp\u003eHowever, over time, urbanization led to the disappearance of these tea farms, one after another. The only one that remained was Okunoyama Tea Farm. Horii Shichimeien acquired it in the mid-Meiji period and has preserved and cultivated it ever since. They are also one of the few tea merchants in Uji that own their own tea farm.\u003c\/p\u003e\n\u003cp\u003eFor over 600 years, this tea farm has continued production, carrying on the history of Uji tea. While the other six farms have disappeared, they have maintained the only remaining one. This dedication is reflected in their name: Horii Shichimeien.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLocation: Uji, Kyoto\u003cbr\u003eTaste Profile: Gentle Umami, Dark Chocolate, Refreshing Finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCultivar: Blended\u003cbr\u003eHarvest Method: Hand-picked\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUmami: \u003c\/span\u003e\u003cspan\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSweetness: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAstringency: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma: \u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cmeta charset=\"utf-8\"\u003e◾\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for: As an everyday tea, thanks to its balance of umami and sweetness, suitable for \u003cem\u003eusucha\u003c\/em\u003e(light brew).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUsucha (\u003cspan style=\"text-decoration: underline;\"\u003eLight brew)\u003c\/span\u003e: 15 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 2g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKoicha (\u003cspan style=\"text-decoration: underline;\"\u003eStrong brew)\u003c\/span\u003e: 7 servings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Use 4g of tea leaves. (1 serving)\u2028\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Add 50ml of 160-175°F water\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRecommended to consume within 2 weeks after opening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30g\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is also featured in our complete \u003ca href=\"https:\/\/good-liver.com\/products\/horii-shichimeien-matcha-gift-set-of-3\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHorii Shichimeien Matcha Gift Sets.\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Uji Mukashi 30g","offer_id":48299956437184,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1384\/1689\/files\/Horii_Shichimeien_Matcha_-_Uji_Mukashi.jpg?v=1788389817"}],"url":"https:\/\/good-liver.com\/collections\/horii-shichimeien.oembed","provider":"The Good Liver","version":"1.0","type":"link"}